One of the most viable ways to get media attention is to provide professionally written articles and/or opinions about matters within your field of expertise. If you become an expert it is very likely that reporters will track you down for your opinion for relevant stories and potential customers will see you as someone of honesty and integrity.
Get your own entry in Wikipedia or create your own personal website
Highlighting your own personal skills on your website, in a blog or a Wiki entry about yourself allows fact-checkers to get a little more information about your background than you would normally be able to release to them in a "5 second elevator pitch" for your story.
Write articles for relevant publications
Editors are always on the hunt for well researched (and relevant) articles that will be of interest to their readers. Writing short articles about your local success stories and how you helped certain new members (in a specific industry) demonstrates your expertise on that subject matter and offers the chance to obtain instant media coverage.
Articles submitted in this manner should have a “by-line” about you, your expertise and the Ormita but should not focus on your own business or products. Instead write about topics which affect your target consumer markets and/or peer groups.
Join professional associations
Membership in professional associations along with participation in association programmes raises awareness about your skill sets and business activities. You may also wish to consider volunteering to assist a local non-profit organization.
Dedicate yourself to being an expert
The only difference between an amateur and an expert is time, focus and dedication. In order to write a superb article make sure you have spent the time understanding different views on the topic, reading other peoples articles and putting the time into background investigations on the subject matter you are discussing. Focus on both the big and the small and ensure that you have covered all bases.
Give presentations
Try producing speeches, fact sheets and Powerpoints about a subject in your field and find ways to present them to a peer group, local organization or industry conference. Many local associations allow outside parties to provide "talks" about areas of particular interest to them and this may be a chance to receive additional public recognition in your field and also to enhance your profile.
Try and get interviewed
Regularly send reviews and notes on topics of interest to the local media and let them know that you are available to discuss the matter in depth as you are an expert in that field. Remember to tell them that you are an expert instead of waiting them to discover you.
Write up “Fact Sheets” or “Tip Sheets”
The best way to be known as an expert is to provide expert advice in a manner which your target audience can easily understand. Consider publishing checklists and fact-sheets to accompany your articles.
Compile a library of resources
Any time you write an article, opinion or presentation publish it on your website and keep it as a resource on your businesses letterhead. Whenever someone is interested in your service you have something additional to send them information about how "X" can make their life better, the challenges facing "X" industry, how to pick the best "X" etc.
Copying and distributing this article
Ormita provides free updates about the generic benefits of barter to those interested in local currency, community currency, countertrade, reciprocal trade, barter exchange, time dollars, hours and other forms of community trade vehicles.
You may freely copy and distribute this article provided that you attribute the author and/ or source as the Ormita Commerce Network.
About Ormita
The Ormita Commerce Network spans 5 continents, with direct representation in more than 17 countries plus additional partnerships in a further 59 countries. The business allows companies to exchange goods and services on a reciprocal trade arrangement.
Some of our Websites
Ormita Commerce Network Australia – www.ormita.com.au
Ormita Commerce Network Canada – www.ormita.ca
Ormita Commerce Network India – www.ormita.co.in
Ormita Commerce Network Mexico – www.ormita.com.mx
Ormita Commerce Network New Zealand – www.ormita.co.nz
Ormita Commerce Network United Kingdom – www.ormita.co.uk
Ormita Commerce Network United States of America (USA) – www.ormita.com
For Licensee, Franchise and Partnership Enquiries please visit : www.ormitacorporate.com
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